Culled from: LIB
The Nigerian telecommunications market is set to witness another major breakthrough in service
delivery for consumers as leading
telecommunications operator, Airtel Nigeria introduces the first ever bidding service in Nigeria
tagged Bid and Get .
The service is a direct reverse of the traditional concept of auction, where the highest bidder is declared a winner.
With Airtel Bid and Get, a customer whose bid is the
lowest and unique automatically wins the bid for the advertised item for the day. The winner can purchase the item for N100 only irrespective of the retail price
of the item.
To register for Airtel Bid and Get, customers are to send the word “BID’ to the short code 3210 free of
charge, and thereafter participate in the bid by sending their bid amount to the 3210, at N10 for
every bid SMS.
The customer whose bid is the lowest and is unique at
the end of the bidding cycle is declared the successful
bidder and would automatically be eligible to buy the
product on offer for N100.
On receipt of SMS informing a participant of winning
a particular bid auction, the successful bidder is to send the word “WIN ” to “3211 ” and thereafter, would be presented with his winning at the nearest Airtel office.
Speaking on the latest innovation from Airtel, the Chief Operating Officer, Deepak Srivastava said being another first by the company, the rollout further
confirms Airtel’s innovativeness and superior value
propositions as it draws closer to becoming the most
loved brand in the lives of Nigerians.
According to him, customers including those that have
ported from other networks are in for good times as
exotic items including top-of-the-range communication devices, house-hold electronic gadgets
and other goodies on auction would be won by bidders across the country.
Akanmu stated: “the uniqueness of the Bid and Get
Service is that a fix amount of N100 is what a
successful bidder pays for any item won, irrespective
of the current retail price in the market.
The distinction of this service yet again proves that as a
company, we dig deeper into the ideas box to bring out impactful propositions that excites not just the customers including the youths, but the entire
telecoms market.”The Airtel Bid and Get auction service is open to both pre and postpaid customers and the first item on
auction would be Iphone 5 and Ipad mini communication gadgets.