While the Blackberry Dtek60 is currently making wave due to several leak, the company made it known today that it will end hardware ( phone ) development to allow it focus strictly on software, this move is coming after deep deliberation.
The company also made it known that it plan to leave phone production and hardware development to its partners, which will operate under the BlackBerry’s technology and brand license while it intend to focus all its resources on software
“We have decided to discontinue all the handset hardware development, only hardware, We believe that this is the best way to drive profitability in the device business,” BlackBerry chairman and CEO John Chen in a conference call with analysts
Critically looking at the company latest flagship device Dtek60 you will figure out the smartphone was purely an Alcatel Idol 4 smartphone running BlackBerry software, we might be seeing more of the company software on Alcatel devices from now since it has made it known officially.
Blackberry stop phone production ( hardware development ) to give room for its software business
Though the company might be done developing hardware but it certainly isn’t done with selling smartphones, however the name of the brand it intend to outsourced its smartphone and hardware development to remain unknown, but leak suggests it cant be far from Alcatel and other third party smartphones makers
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According to the Company’s chairman and CEO John Chen, he made it known that it has been developing its own smartphone, which it intend to complete transfer of all remaining hardware development by Feb. 28 2017 when the company’s financial year ends
He further stated that the company plans to outsourced its phone production to third party is in the best interest of the company, has it will reduce the company expenses by eliminating the need to carry out inventory, thereby reducing staff and equipment costs. in his words the plan is a long list of savings.
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Interestingly, the company has sealed its very first major device software licensing agreement deal with an Indonesia telecom joint venture, according to the report, the BB Merah Putih joint venture will manufacture, distribute and promote BlackBerry-branded smartphones
The device will however by powered with the blackberry secure version of Android software as well as its applications, this device might not be made available for internationally market, but rather strictly for Indonesia, how this will turn out to be is left to the company.