Thursday marked a significant update for Meta’s social network Threads, introducing tags (without the hash symbol). Users can now tag a single topic per post to prevent tag spam. This feature was initially tested in Australia last month and has been rolled out globally.
Distinguishing itself from hashtags, Threads allows users to use phrases with spaces and special characters as tags. Clicking a tag in a post opens all related posts in the search view. Users can also type a tag in the search bar to view all posts with that tag. Although some posts with the phrase might not use tags, users can manually add hashtags to posts in the composer if desired.
In a post, Adam Mosseri, head of Instagram, expressed hope that this design would reduce engagement hacking. Notably, Threads lacks a trending section, but tapping the tag button reveals popular tags that users can easily add to their posts.
The platform now enables users to report sensitive topics, covering categories such as spam, bullying or harassment, scams or fraud, eating disorders, and hate speech and symbols. Some users reported receiving warnings about sensitive tags due to previous reports, but the threshold for triggering pop-ups remains unclear.
Addressing a concern noted by colleague Sarah Perez in a previous story, there is an issue with similar hashtags being populated. With the one-tag-per-post limit, a post might not reach the audience searching for another tag. For example, multiple tags for NBA currently exist, including NBAThread, NBA THreads, and NBA.
Last month, Threads expanded its search feature to “all languages” in all available countries. The company is also set to launch Threads in the EU, complying with regional regulations. App analytics firm Apptopia reported a recovery in Threads’ daily downloads earlier this month after a temporary dip.